Since location based marketing seems to be catching up, it also appears that local SEO is becoming more popular. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice.RedRainSEO can help.
Local SEO processes are not rocket science, but there are some peculiarities that you have to know if you want to do it right. It’s possible to make good use of content associated with your business from other areas on the web. There are aggregation services for local listings that search all over the web to find reviews, pictures and any related information about your company. So make sure you submit your site’s information to websites such as infoUSA and Localeze.
If you want people to recognize your site locally then you need to ask openly for reviews. If you don’t employ this tactic, you will be missing out on a lot of great opportunities. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. Therefore, why not take advantage of this simple strategy?
All you have to do is take the time to actually ask your customers for a review. Now, that doesn’t mean you have to go out there and do it on a one to one basis. You can plaster around a simple message such as “It would be great if you can give our business a short review on Google/Yahoo local/Bing.” This request can be put in your email signatures, on your thank you page – which they see after signing you for a newsletter or contacting you – or on your website. You will find that these reviews will bring you more customers by increasing your credibility, no matter if they are great, terrible or ugly.
Last but not the least; try to get backlinks to your site from other local sites. This is one factor that can really help in SEO because when you get local sites to link you, you give the search engines a good enough reason to rank you high. Your site will be considered an important resource for a particular location for a certain keyword. This is why it makes perfect sense to try and get as many incoming links from sites with a good reputation in that particular location. Besides that, you should also host your site on a server that’s based in the location your business is in. This is one issue that can help SEO a lot but many people aren’t aware of it. Local SEO has many components, and it is more specialized than general SEO work. Local SEO works extremely well for the right offline businesses, and if you feel it’s for your business – then get cracking on it and make it happen.